responsible for the planning and execution of eCommerce initiatives for the organization.
responsible for managing the development and maintenance of online stores and are also tasked with coming up with new marketing strategies based on the review of business analytics.
eCommerce Marketing Specialist should be able to take responsibility for the presentation, content, SEO, maintenance, catalog and overall business health of key products and services being sold. Their daily responsibilities may also include:
Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts.
Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
Using Spreadsheets or Excel pivot tables, lookups etc in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.